I recommend The Big Moo, edited by Seth Godin. I bought this book some time ago, but just now got around to reading it. It consists of 33 short essays written by "33 of the world's smartest business thinkers," including Malcolm Gladwell, Guy Kawasaki, and Mark Cuban.These essays are extraordinarily well written and wonderfully engaging.
This is not a sale training book, it's a business innovation book, and will appeal to all who are interested in growing their business, solving problems, and learning valuable business (life) lessons.
The most interesting thing about the book is that the individual writers of the individual essays are not identified. Rather than associate a particular idea with a particular person, this collection of ideas is allowed to anonymously seep into your brain page after page.
All proceeds are given to three charitable organizations. Read it!
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Skip Anderson is the Founder and President of Selling to Consumers, a B2C sales training and consulting company. Subscribe to the free Selling to Consumers Sales Tips Newsletter.
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