Skip Anderson: Maverick

The word "maverick" has been in the news a lot lately, at least here in the U.S. But does calling yourself a maverick really mean that you are one? And even if you are, does it matter to your market?

I don't know if I'm a maverick; but it sure was easy to put type it as the title of this post. It's easy to say what you are, but difficult to actually be what you say.

It's easy to call your company innovative, but is it true? Does the marketplace want you to be innovative in the first place? When you call your company customer-focused, are you? Do you really think outside the box? Are your employees really empowered? When you say you're money-motivated in a job interview, are you? Is your sale really a sale, or is it just your normal selling price?

If you're going to define yourself with a word, make sure you live up to that word. If you do, it can be a great leap forward for your brand. Otherwise, it's just part of the irritating and omnipresent noise that permeates our collective ears.

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Skip Anderson is a maverick and is the Founder and President of Selling to Consumers, a B2C sales training and consulting company specializing in sales training in retail, in-home selling, and services. Subscribe to the free Sales Tips newsletter.

Comments

[Sell Better]

So true, often what we deliver is so distant from what we say.

Tibor