Marketing Stuff

Spend fifteen minutes with these marketing and branding resources and learn something today to make your business stronger:

1. Martin Lindstrom.

Many readers of this blog contacted me about my podcast interview with brand futurist Martin Lindstrom (Listen to the interview with Martin Lindstrom). You appreciated the discussion about neuromarketing and listening to Martin's stories.

If you'd like more from Martin, watch the Martin Lindstrom Video Report, his video podcast for Advertising Age.

2. Your Personal Brand.

Everyone needs to understand the power of their personal brand. Sure, you might work for XYZ Corporation, but you (an individual) should give some attention to the characteristics of your brand. Read Your Personal Branding Statement.

3. IKEA Buzz.

How are you getting the word out about your business? Tried anything new lately? Check out what IKEA did to get some attention and create buzz in the market.

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Skip Anderson is the Founder of Selling to Consumers Sales Training, a B2C and retail sales training and management consulting company. Skip is nuts about helping companies and individuals sell more. 

Comments

[Dan Schawbel]

Good blog post Skip. Personal branding is required in a world where there is no job security anymore. You're only as good as your last project and you have to take ownership of your career because no one else will!

[Skip]

I couldn't agree with you more, Dan. Thanks for stopping by.

Skip