If you knew there was a secret to selling successfully, would you want to know what the secret was? Of course you would.
First, I want to say I don't believe there is one secret to selling. Secondly, I'm suspicious of sales trainers and authors who try to sell books, seminars, and webinars by overstating the importance of their offerings with outlandish and exaggerated statements.
Having said that, I believe that good selling skills are like a secret. Once you know how to accomplish this or that, you've unlocked almost magical powers to achieve remarkable sales success. There isn't one secret to successful selling; there are many secrets.That's why I started Selling to Consumers Sales Training: to help companies and salespeople achieve remarkable sales performance.
Here's a puzzle that illustrates the value of knowing a secret morsel of information:
Directions: Connect all nine dots below by drawing four connected straight lines without lifting your pen from the paper. Each dot must have only one line touching it, and you can't backtrack with your pen.
You can download a pdf version of the 9 dot puzzle (sales managers: this is a nifty thing to do with your salespeople during a sales meeting).
When you're ready to see the solution, you can see it here, or download a pdf version of the solution.
Could you solve the puzzle successfully if you didn't know the secret? Could you achieve your maximum sales performance if you don't know the secrets to successful selling?
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Skip Anderson is the Founder of Selling to Consumers Sales Training,
a B2C and retail sales training and management consulting company. Skip
is nuts about helping companies and individuals sell more.
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