Other Podcast Resources
I've become a big fan of learning from others via podcast. I download them to my iPod and I like to listen to them on the plane or in the airport during my travels. There’s always something to learn out there, and I’ve chosen several recent podcasts to recommend to you:
-Ian Brodie's lead nurturing podcast is a worthy listen if you prospect for your own leads. Ian says approximately 70% or sales leads are long term in many businesses. They are prospects who pass all your qualifying criteria, but there is no immediacy in their propensity to buy at the moment. Create a relationship with these
prospects so it's time for them to buy, you’re on their radar screen. Unfortunately, many sellers tend to drop leads the moment they realize they're not going to buy in the next month or so. Ian says this is a big error.
Almost all these prospects will buy from someone in the next 24 months.
The role of Lead Nurturing is to make sure that someone is you. Listen to Ian's lead nurturing podcast.
-The new episode of the Sales Management 2.0 sales podcast features Will
Fultz and a discussion about what motivates sales professionals, and what
companies should do to keep top sales performers motivated. Listen to Rewarding Your Top Producers.
-What’s in Your Pipeline?, a podcast from Tibor Shanto, declares that the pipeline is core to sales success, as in sports, a strong core allows you to excel in all other areas of your sport. As with sports, keeping a strong core or a healthy pipeline is more about discipline and proper execution. Here we discuss key elements every sales person can put into practice to ensure a consistently healthy and vibrant pipeline.
-The next episode of Sales Evangelist TV in the Taking your Message to the Street Series will be “Thinking About Thought Leadership?” The focus will be on what it means to become a thought leader. Learn more about the benefits of building a reputation as an expert in your industry. Visit Sales Evangelist TV on Wednesday, May 6, 2009 at 7:30pm PST.
-You can also find
several excellent sales-oriented podcasts on the SymVolli blog. Some are B2B oriented, but some also apply to consumer sales.
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Skip Anderson is the Founder of Selling to Consumers Sales Training,
a B2C and retail sales training and management consulting company. Skip
is nuts about helping companies and individuals sell more.
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