Static: A Roadblock to Success

STATIC is distracting aural noise. It's unnecessary visual stimulation. It's wasted words and lack of clarity. It's missed opportunities, confusion, and misunderstandings. Static is like dirty water, polluted air and tainted food. Static prevents us from achieving excellence.

Is there too much static around you?

Sales static: You think you know what the customer wants but you don't know. You talk more than you listen. You assume. You babble and spew. Your timing is off. Your energy is too high or too low. You show brochures instead of engaging your prospect face-to-face. You're not connecting the dots.

Management static: You don't do what you say you're going to do. You don't walk your talk. Your team is dysfunctional - therefore it's not a team. You don't lead, you react. You are confusing, nebulous, and possibly irritating. You retreat to your office, avoid decision-making, you don't delegate, and you don't bring out the best in others.

Marketing static: Your message is not consistent. Your brand is not consistent. You're a "me too" entity. You're not memorable, unique, or particularly effective. You follow the crowd, even if the crowd isn't going where you want to go, and you're not even sure that you know where you want to go.

Personal static: You don't have clear goals. At times, you are a zombie-like creature going through the motions. You don't excel. You're in a fog and have quit looking for sunlight. You've built a box for yourself but you hate the box you built. You lack direction, passion, or both.

Will you stop the static?

Thanks to Drew Jones for the graphics in this post. If you like this post (or don't!), please consider leaving a comment. Subscribe to our free sales tips newsletter to read more sales tips and commentary about selling and sales.

Skip Anderson is the Founder of Selling to Consumers Sales Training, a B2C and retail sales training and management consulting company. Skip is mad about helping companies and individuals sell more.