If we don't exercise, our bodies deteriorate. Muscles atrophy without constant use. If we don't use our brain power, our brain power goes away. If we don't maintain our automobiles and our homes, they begin to decay.
Without attention, sales skills deteriorate, too. "Going through the motions"f doesn't maintain or improve sales skills. But self-analysis, role-playing, discussion with mentors, coaches, and coworkers grows sales skills.
When we force ourselves to be mindful about our selling, we position ourselves for self-improvement.
If you like this post (or don't) please leave a comment. Skip Anderson is the Founder and President of Selling to Consumers Sales Training. He works with companies and individuals who sell to consumers in B2C, retail, in-home selling, and the financial, real estate, and insurance markets.
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