Dear readers: Don't sell like Tiffany.
- - - - -
A Play in One Act: Why Can't Tiffany Sell to Men?
As the scene opens, the sales manager is having a private sales coaching meeting with Tiffany, one of his average salespeople. Rachel is sitting back in her chair, lets extended, looking tired and frustrated.
Sales Manager: "What's up with your sales this month?"
Tiffany: "I just can't sell to men."
Sales Manager: "Why?"
Tiffany: "I just can't get them to buy?"
Sales Manager: "Can you sell to women?"
Tiffany: "You know I can"
Sales Manager: "I know you can sell to men, too."
Tiffany: "I'm not comfortable doing it."
Sales Manager: "Are you comfortable doing other things with men?"
Tiffany: "Yes, of course. I just can't sell to them."
Sales Manager: "Tiffany, I know you can sell to men."
Tiffany: " -- "
Sales Manager: "So, if I KNOW you can sell to men, and you KNOW you can't sell to men, what do we do?"
Tiffany: " -- "
Sales Manager: " -- "
Tiffany: "I'm just saying I can't sell to men."
Sales Manager: "Let's pretend I'm a woman. Sell me this pad of sticky notes."
Tiffany: [role playing] "What are you looking for in your sticky notes."
Sales Manager: [role playing] "I like purple ones. And I don't like the little ones. I like bigger ones."
Tiffany: [role playing] "What else?"
Sales Manager: [role playing] "I need the jumbo back or something. I hate running out of sticky notes."
Tiffany: [role playing] "What else?"
Sales Manager: [role playing] "That's it."
Tiffany: [role playing] "Here's our super jumbo pack, which has twice as many sticky notes as the jumbo pack. And you get two different shades of purples. Do you like the size of these."
Sales Manager: [role playing] "Yes, that's what I had in mind."
Tiffany: [role playing] "Do you want to get these?"
Sales Manager: [role playing] "Yes, thank you."
Tiffany: "See, I told you I can sell to women...I just can't sell to a man."
Sales Manager: "But I am a man. I was just playing the role of a woman."
Tiffany" " -- "
Sales Manager: " -- "
Tiffany: "Oh yeah."--
Sales Manager: " -- "
Tiffany: " -- "
Sales Manager: " -- "
Tiffany: "Okay. I can sell to men."
THE END.
- - - - -
Dear Readers: Okay. You can sell like Tiffany now.
-
If you like this post (or don't) please leave a comment. Skip Anderson is the Founder and President of Selling to Consumers Sales Training. He works with companies and individuals who sell to consumers in B2C, retail, in-home selling, and the financial, real estate, and insurance markets.
Contact Skip | Join Mailing List
Follow on Twitter | Connect on Facebook | Connect on LinkedIn
This is a great approach.
Putting things into scenarios (play acting) that you can really see in your mind is a great way to train. We've all seen Tiffany, but reading the average tips and tricks we may not understand who or how to apply these techniques.
Another great post!
"Tiffany, could you please step into my office..."
Posted by: Billrice | 08 January 2010 at 05:55 AM
The post is great, made my day and makes a very valid point!
http://www.elevatedmarketing.ca/
http://tiffanyprince.blogspot.com/
Posted by: Tiffany | 08 January 2010 at 04:56 PM
Bill, thanks for the thumbs up.
Tiffany! Nice to meet you! For the record, you are not the Tiffany I referred to in my post.
Skip
Posted by: Skip Anderson | 09 January 2010 at 02:15 PM
Reminds me of a point that @iannarino makes as a central theme across his blog -- that Confidence is that one salient Source of Success in Sales. Confidence to present, persuade, engage, converse, interact, propose -- and in the case of your Tiffany -to visualize, to imagine, to see. Sales is Life, Life is Sales. Thanks Skip. @juanlulli
Posted by: JuanLulli | 10 January 2010 at 04:52 PM